Food & Lifestyle

Ninello's

Liverpool, UK

Brand Identity · Menu Design · Print Collateral · Social Templates · Web Design · Photography Direction

THE CHALLENGE

Scope of the project

An authentic Italian restaurant in Liverpool had built a loyal following on the quality of its food and the warmth of its welcome. What it didn't have was a visual identity that communicated either of those things to someone who hadn't already been through the door.

THE SOLUTION

The starting point wasn't design; it was understanding what made Ninello's genuinely different. A real story, real people behind the kitchen, a philosophy about food and conviviality that almost no one was communicating. The identity was built around that specificity.

Warm but not generic typography, a considered colour palette, a logo that holds at every scale. The menu was designed as a communication piece in its own right. A tactile experience that sets expectations before the food arrives. Photography direction ensured every image across all channels spoke the same visual language.