Property & Development
Aura Residences
Queensland, Australia
Brand Identity · Sales Brochure · Masterplan · Brand Campaigns
In collaboration with Wall St. Creative
THE CHALLENGE
Scope of the project
A residential complex in Chermside needed a brand identity and sales collateral that presented the development to buyers and investors with the same quality standard as the architecture itself.
THE SOLUTION
The name Aura carried the brief: light, elegance, presence without excess. The logo is a refined, fluid mark that communicates exclusivity and modernity without relying on the clichés of luxury branding.
The sales brochure doesn't simply list amenities and floor plans. It leads the reader through the experience of the development, using typography and photography to build aspiration across every spread.
A brand and sales toolkit that communicates the quality and lifestyle promise of Aura Residences clearly to every buyer.
WHAT DID I WORK ON
Deliverables
Brand Identity
Logo design & identity system
Colour palette & typography
Print & Collateral
Sales brochure
Masterplan
Location maps