Food & Lifestyle
Crotto Mirabel
Italy
Brand Identity · Business Cards · Postcards · Wine Labels · Stationery · Website
THE CHALLENGE
Scope of the project
A family-run mountain restaurant open since 1981, with homemade Lombard cuisine and a view over Lake Lugano, had a story worth telling and no visual identity capable of telling it. Four decades of tradition, nothing to show for it visually.
THE SOLUTION
The identity draws on the visual language of the territory: the mountains, the lake, the rural tradition of the crotto. Earthy and warm colours rooted in the landscape, typography that balances tradition and legibility, a logo that feels earned rather than designed.
The website was built to convert first-time visitors: someone discovering Crotto Mirabel online should immediately understand what kind of experience awaits them and know how to book. Photography prioritised real moments: the food, the family and the view over staged hospitality imagery.
Crotto Mirabel now has an identity that celebrates its tradition and makes new visitors want to make the journey up.
WHAT DID I WORK ON
Deliverables
Brand Identity
Logo & identity system
Colour palette & typography
Print & Collateral
Business cards
Postcards
Wine labels
Stationery
Digital
Website