Property & Development
Mira Living
Queensland, Australia
Brand Identity · Brochure · Masterplan · Hoarding & Signage · Web Design
In collaboration with Wall St. Creative
THE CHALLENGE
Scope of the project
Furtado Property needed a sophisticated brand to market a premium coastal apartment development in Bargara and appeal to discerning buyers seeking an elevated seaside lifestyle.
THE SOLUTION
The name Mira carries the meaning of peace and ocean across multiple languages; the identity was built around that. Fluid, modern letterforms communicate elegance and coastal ease. Nothing forced, nothing literal.
The brochure uses large-format seascape photography, generous white space and considered typography to make the reader feel the quality of the place before reading the specifications. The hoarding system brought the same visual language to the physical site from day one.
The cohesive visuals elevated the project's perceived value and drove buyer interest ahead of the sales campaign.
WHAT DID I WORK ON
Deliverables
Brand Identity
Logo & identity system
Colour palette & typography
Stationery
Email signatures
Print & Collateral
Sales brochure
Masterplan
Hoarding
Location maps
Website design
Website design