Property & Development
Prosper on Pumicestone
Queensland, Australia
Brand Identity · Sales Brochure · Masterplan
In collaboration with Wall St. Creative
THE CHALLENGE
Scope of the project
CBM Property needed a brand identity and sales collateral for Prosper on Pumicestone, a residential development in Caboolture. The brief: communicate the lifestyle and location appeal of the development to potential buyers clearly and compellingly, before the infrastructure is in place.
THE SOLUTION
The identity was built around the character of the place: the name itself carrying a sense of optimism and belonging. A refined logo and colour palette positioned the development in the premium segment while feeling grounded in its natural surroundings.
The sales brochure and masterplan layout were designed to guide buyers through the development's vision: land configurations, local amenities and lifestyle, everything a buyer needs to picture life there before breaking ground.
A cohesive sales toolkit that gave CBM Property a confident, market-ready presence from the first day of the campaign.
WHAT DID I WORK ON
Deliverables
Brand Identity
Logo design & identity system
Colour palette & typography
Print & Collateral
Sales brochure
Masterplan
Location maps