Food & Lifestyle
Salami Bites
Queensland, Australia
Brand Identity · Packaging Design · Illustrations & Patterns · Branded Apparel
In collaboration with Wall St. Creative
THE CHALLENGE
Scope of the project
A new snack product entering the Australian market needed a bold identity and packaging that would stand out on shelves and appeal to younger, adventurous consumers across four flavour variants.
THE SOLUTION
Playful, energetic, immediately distinctive. A strong typographic logo that reads clearly at any scale. A colour system built around the four flavours: each with its own bold palette, all coherent as a family.
Brand illustrations and custom patterns carry the identity across packaging surfaces. The branded apparel extended the visual language into promotional events, turning the product into a lifestyle brand presence beyond the shelf.
An identity that helped position Salami Bites as a fun, must-try product from launch day.
WHAT DID I WORK ON
Deliverables
Brand Identity
Logo & identity system
Brand illustrations & patterns
Packaging
Packaging design (4 variants)
Merchandise
T-shirt
Branded apparel